Gucci is no longer just an Italian luxury brand? It has become a truly global name, choosing its face from Tokyo, Seoul, Mumbai, Bangkok, and Beijing. From Bollywood to K-pop, the brand ambassador of Gucci list now reads like a map of Asia’s biggest stars.
This shift shows how a 100-year-old Italian luxury brand builds trust in new markets. A local face makes Gucci feel closer, more relatable, and more aspirational for fans in each country.
Gucci Brand Ambassadors List (Quick Overview Table)
| Region | Brand Ambassador | Year Appointed |
| India | Alia Bhatt | 2023 |
| Japan | Yuzuru Hanyu | 2024 |
| Japan | Jun Shison | 2026 |
| Thailand | Gulf Kanawut | 2024 |
| Thailand | Billkin Putthipong | 2024 |
| South Korea | Jin (BTS) | 2024 |
| South Korea | Lee Know (Stray Kids) | 2025 |
| South Korea | Hanni (NewJeans) | 2024 |
| China | Xiao Zhan | Ongoing |
| China | Song Weilong | 2024 |
| China | Ni Ni | Ongoing |
| Global (Sports) | Jannik Sinner | Ongoing |
| Global (Sports) | Aryna Sabalenka | 2026 |
Brand Ambassador Gucci India
Alia Bhatt: Gucci’s First Global Face From India
Alia Bhatt is Gucci’s first global ambassador from India, a role she took on in May 2023. She represents the brand at global campaigns and Gucci events.
Her appointment marked a big moment for Gucci India, showing the brand’s serious interest in the Indian luxury market. Bollywood’s influence is a key part of this GEO (regional) strategy.
Brand Ambassador Gucci Japan
Yuzuru Hanyu: Olympic Legend Turned Fashion Face
Yuzuru Hanyu, the celebrated Japanese figure skater, was named a Gucci brand ambassador, joining the roster shortly after Thai star Gulf. He is a two-time Olympic gold medalist.
He won back-to-back Olympic gold medals for men’s singles figure skating at Sochi 2014 and Pyeongchang 2018. He is also the youngest person to receive Japan’s People’s Honor Award.
Jun Shison: Gucci’s Newest Global Ambassador From Japan
Actor Jun Shison was announced by Gucci as its global brand ambassador in 2026. He has built his career since 2011 across film, TV, and stage.
He is known for the NHK drama series “Hanbun, Aoi” and his lead role in the film “Sangatsu no Sotogawa wa Yoru”. His warm public image made him a natural fit for Gucci.
Brand Ambassador Gucci Thailand
Gulf Kanawut: Face of Gucci in Southeast Asia
Thai actor and model Gulf Kanawut expanded from television dramas into fashion, becoming one of Gucci’s luxury brand ambassadors. He appears in Gucci campaigns and fashion weeks.
His ongoing role reflects Gucci’s growing focus on Southeast Asian markets, where his fan base is huge.
Billkin Putthipong: Second Thai Ambassador For Gucci
Billkin Putthipong joined Gucci as another Thai regional ambassador in mid-2024. His addition shows how strongly Gucci is betting on Thailand’s entertainment industry.
Brand Ambassador Gucci South Korea
South Korea currently has the largest group of Gucci ambassadors in Asia.
Jin (BTS): Global Brand Ambassador
Jin of BTS was named global brand ambassador for Gucci in August 2024, a role that continued through 2025 and 2026. His appointment placed him alongside other major global faces of the house.
Lee Know (Stray Kids) and Hanni (NewJeans)
Lee Know from Stray Kids joined as a global ambassador in mid-2025. Hanni from NewJeans became a beauty ambassador for Gucci in early 2024.
Brand Ambassador Gucci China
Xiao Zhan and Ni Ni
China has two strong faces for Gucci. Xiao Zhan and Ni Ni continue as Gucci’s brand ambassadors in China across categories and campaigns.
Song Weilong: Dual Luxury Ambassador
Actor Song Weilong was officially named a Gucci brand ambassador in 2024, debuting in the house’s 520 Valentine’s Day campaign. He also holds a separate role with a Japanese jewelry brand.
Global Brand Ambassador Gucci (Beyond Asia)
Gucci’s global roster also includes big international names. Tennis stars Jannik Sinner and Aryna Sabalenka, the World No. 1, unveiled as Gucci’s new brand ambassador in 2026, represent the sports category.
Football and film also feature strongly. Jack Grealish, Paul Mescal, Bad Bunny, and A$AP Rocky round out Gucci’s diverse, cross-industry ambassador family.
Why Gucci Chooses Asian Celebrities As Brand Ambassadors
Gucci wants trust, not just fame? Local ambassadors connect Gucci’s Italian heritage with regional culture, whether it’s Bollywood in India, K-pop in South Korea, or C-drama stars in China.
This strategy helps Gucci appear more relevant on social media, in AI search results, and in everyday conversations across different countries.
Frequently Asked Questions
Who is the brand ambassador of Gucci in India?
Alia Bhatt is Gucci’s official brand ambassador in India, a role she has held since 2023.
Who is the brand ambassador of Gucci in Japan?
Yuzuru Hanyu and Jun Shison are Gucci’s current brand ambassadors representing Japan.
Who is the brand ambassador of Gucci in Thailand?
Gulf Kanawut and Billkin Putthipong both serve as Gucci’s regional brand ambassadors in Thailand.
Which K-pop stars are Gucci brand ambassadors?
Jin (BTS), Lee Know (Stray Kids), and Hanni (NewJeans) are all Gucci ambassadors from South Korea.
Who are Gucci’s brand ambassadors in China?
Xiao Zhan, Ni Ni, and Song Weilong currently represent Gucci in China.
Is Gucci an Italian luxury brand?
Yes? Gucci was founded in Florence, Italy, and remains one of the world’s leading Italian luxury fashion houses.
Does Gucci have a global sports ambassador?
Yes, Gucci works with top athletes like tennis stars Jannik Sinner and Aryna Sabalenka as global brand ambassadors.
Conclusion
Gucci’s brand ambassador list has grown far beyond Italy, reaching India, Japan, Thailand, South Korea, and China. Each ambassador brings local trust and cultural connection to this iconic Italian luxury brand.
From Alia Bhatt in India to Jin in South Korea, Gucci’s global brand ambassador strategy proves that true luxury today speaks every language.